A green marketing campaign by Great Northern beer, owned by Carlton & United and brewed at Yatala south of Brisbane is turning into a fizzer just like its woke US cousin Budweiser.
Bud tried to engage the transgender market in America but its traditional market of red-blooded, heterosexual, adventurous young men and women rejected the country’s largest brewer going woke after it engaged actress and TikTok personality Dylan Mulvaney, a transgender woman.
In a similar Australian market upheaval Queensland’s top selling Great Northern beer tried to appeal to the green market by offering matching funds of $200,000 towards buying land to preserve as national parks.
Queensland and Australia have far too much land erroneously named national parks which are poorly managed, have tight, restricted access to the public, are fire bombs and feral animal breeding pens.
Great Northern’s core, traditional market was quite similar to that in America and Queensland’s outdoor, macho drinkers rejected the brewer’s idea of locking up more land in the name of conservation when there was far too much land already locked up.
Carlton took a big hit in sales and had to quickly reverse its national park disaster only to jump out of the frying pan into the fire by wanting to preserve endangered species, however that was going to be achieved.
Greens are on the nose in Australia especially in the woke, socialist state of Victoria where the anarchist party just copped a 14 per cent swing against them in a recent by-election.
Carlton would be far better financing all the country’s independent election candidates, excluding the woke Teals, in the hope a new parliament would turn woke-ism on its head and preserve traditional Australian culture, especially that of the bush.
Then Great Northern beer sales would go through the stratosphere if they had a decent marketing department.
Interesting question where should all the homeless go, answer is, to school
Fourex Gold or XXXX Bitter same company you must come from SA and drink Emus. Editor
How about you de-woke and find your real integrity and you start a campaign to house the homeless and feed the hungry HUMAN BEINGS who are living in their cars, living in tents or on the streets or under bridges; and I believe many are kicked out of parks a lot of times.. where do they go ?? so make that your campaign.
I have never heard of Fourex… And I doubt no one else has either… I have heard of and drank Four x.
Well said. Ed
When the Greens encourage the Muslims to revolt that would indicate they are anarchists of some type.Editor
Hi Mike we have a large and diversified audience and we are with Pat. That bloke is not a man, it is anything but. Editor
Nobody should drink lager it’s rubbish
Mike Holt said – “… They misgendered that queer Dylanj Mulvaney. HE IS A MAN!”
I beg to differ. The specimen in question is hardly a man. An abomination, perhaps, but definitely not a man.
Their problem is their advertising advisors all have uni degrees, meaning they are functioning morons. Retired now, as an employer of thirty five years I worked out long ago that the piece of paper wasn’t worth what it once was and was more often than not held by a brainwashed moron. Consequently for the last fifteen years of my career I simply stopped interviewing anyone with a degree or even an HSC. Aside from kicking the majors in my industry to the curb, it was the smartest decision I ever made. Saved a lot of time and heartache. Great Northern clearly hasn’t learned that lesson yet!
Carlton & United Brewery is owned & operated by Japan. F..k them , buy independent or make your own 🫡
Whoever wrote this article should never publish anything else on this platform ever again. They misgendered that queer Dylanj Mulvaney. HE IS A MAN! Yet, your writer said, “… after it engaged actress ”
Get it right! You are appealing to people who are awake… not WOKE! Grrrrrrrrr!
Greens are not ‘anarchist’, more like totalitarians…Anarchy is usually thought of as lawless and chaotic, they don’t want you to know it means ‘self governance’ which is closer to true freedom than anything else.
Even though I am from the rotten core of the Big Pineapple (SE corner), Great Northern is my beer. But until the boof-heads in charge of marketing get real with the boating, camping , fishing and hunting market base which buys Great Northern – my beer is in the sin bin. Not buyin it. Not drinkin it. Giving it up for Lent three weeks early.
Forget the world wildlife fund and species endangered by Fake UN Climate Agenda. What about rolling back the croc numbers up in the FNQ. What about putting the virtue signalling money into something the people who buy Great Northern can support. Want to save the endangered quolls and wombats? Cull the crocs.
WOKE … Wipe Out Kommunity Environments.
He woke up, pulled his head out of his a*** and saw the light !!!
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